KMA Global Property — Social Media & Paid Campaigns
A targeted social media and paid advertising strategy designed to expand KMA Global Properties' digital reach, generate high-volume leads, and build a stronger organic presence in the real estate market.
Where KMA Global Property Started
KMA Global Property is a real estate company operating in one of India's most competitive property markets. Despite offering premium residential and commercial property listings, their digital presence was limited — minimal social media activity, no structured paid advertising strategy, and a lead pipeline that relied heavily on traditional channels and referrals.
They approached Tycho Growth with a clear objective: build a consistent, scalable digital lead generation system through social media and paid campaigns — and establish KMA Global Property as a recognizable brand in the online real estate space.
The real estate market is intensely competitive online. Generating genuine, high-intent leads at a sustainable cost requires precise targeting, compelling creative, and continuous optimization — not just ad spend.
Building a Real Estate Brand on Instagram & Facebook
We developed KMA Global Property's entire social media presence from the ground up — creating a content strategy centred on property showcases, market insights, investment highlights, and neighbourhood guides tailored for buyers and investors actively exploring real estate options.
What We Did
- Built a complete content calendar with consistent weekly posting across Instagram and Facebook
- Created property showcase posts, project highlights, investment advantage content, and location guides designed to attract serious buyers and investors
- Designed branded templates aligned with KMA Global Property's visual identity for consistent, professional-looking content
- Produced short-form Reels and video walkthroughs to drive organic reach and engagement on Instagram
- Implemented a community engagement strategy — responding to comments and DMs to build audience relationships and convert inquiries
- Used location-specific hashtags and geo-targeting strategies to reach buyers and investors in relevant markets
Consistent, high-quality social content grew KMA Global Property's reach by 7x — building brand recognition that made the paid campaigns significantly more effective when warm audiences saw the ads.
Meta Ads That Generated 2,100+ Leads at ₹42 Per Lead
While organic content built the brand, paid advertising drove the pipeline. We designed and managed high-performance Facebook and Instagram lead generation campaigns — targeting high-intent property buyers and investors with hyper-specific audience segments based on location, income indicators, property interest, and browsing behaviour.
Campaign Strategy
- Audience targeting — Custom and lookalike audiences built from property interest signals, income brackets, location data, and buyer behaviour patterns
- High-converting creatives — Property walkthrough visuals, project highlight videos, and urgency-driven ad copy designed for maximum lead form completion
- Lead form optimization — Instant Facebook Lead Forms with minimal fields — name, number, and preferred property type — to reduce friction and maximize submissions
- A/B testing — Continuous testing of headlines, images, CTAs, and audience segments to identify and scale winning combinations
- Dynamic budget allocation — Budget shifted daily to best-performing ad sets to reduce cost per lead while maintaining volume
- Retargeting sequences — Re-engagement campaigns targeting people who had interacted with the page or previous ads but hadn't yet submitted a lead form
Through disciplined targeting and week-on-week optimization, we brought the average cost per lead down to ₹42 — generating over 2,100 qualified real estate leads at a cost significantly below industry average.
The Numbers That Matter
Here's what KMA Global Property achieved through a combined social media and paid advertising strategy — built specifically for the competitive real estate market.
KMA Global Property now has a scalable, data-driven lead generation engine running consistently. Social media has become their primary brand-building channel, while paid campaigns deliver a predictable volume of qualified property inquiries every month. Digital is now the backbone of their growth strategy.
What This Case Study Proves
- Real estate companies can generate high volumes of qualified leads at very low cost per lead when targeting, creative, and optimization are working together effectively
- Social media organic content and paid advertising create a compounding effect — brand familiarity from organic content improves paid ad performance significantly
- A ₹42 cost per lead in the real estate sector is achievable with a structured campaign framework and consistent week-on-week refinement
- For property brands, digital is no longer optional — buyers and investors research online before making any enquiry, and brands without a strong digital presence lose those opportunities to competitors
Want results like
KMA Global Property?
Let's build a paid advertising and social media strategy that generates consistent, qualified leads for your real estate business.