Netco Realtors — Social Media & Paid Campaigns
A complete social media and paid advertising strategy that helped Netco Realtors expand its digital reach, generate consistent leads, and build a stronger online presence in the real estate market.
Where Netco Realtors Started
Netco Realtors is a growing real estate company based in Gurgaon, Haryana. Despite having a strong portfolio of properties and an experienced team, their digital presence was limited — they had minimal social media activity, no paid advertising strategy, and were relying almost entirely on word-of-mouth and offline referrals to generate leads.
They came to Tycho Growth with a clear goal: build a consistent pipeline of qualified leads through digital channels — and make their brand recognizable in one of India's most competitive real estate markets.
The real estate market in Gurgaon is highly competitive. Standing out requires not just presence — but a clear strategy, consistent content, and a paid system that converts attention into inquiries.
Building a Real Estate Brand on Instagram & Facebook
We started by auditing Netco Realtors' existing social presence and building a content strategy from the ground up. The goal was to create a consistent, professional feed that positioned them as a trusted authority in Gurgaon's real estate market — while also driving organic reach and follower growth.
What We Did
- Developed a complete content calendar with weekly posting cadence across Instagram and Facebook
- Created property showcase posts, project highlights, neighbourhood guides, and market insight content
- Designed branded templates consistent with Netco Realtors' visual identity
- Produced short-form Reels and video content to maximize organic reach and engagement
- Implemented a community engagement strategy — responding to comments, DMs, and building audience relationships
- Used strategic hashtags and location tags to attract buyers and investors in the Gurgaon NCR area
Within the first 90 days, Netco Realtors' social media reach grew by 5x — and organic inquiries through Instagram DMs started coming in consistently every month.
Meta Ads That Generated 1,000+ Leads at ₹48 Per Lead
While organic content built the brand, paid advertising built the pipeline. We designed and managed Facebook and Instagram ad campaigns specifically targeting high-intent buyers and investors in the Gurgaon, Noida, and Delhi NCR markets — people actively searching for residential and commercial properties.
Campaign Strategy
- Audience targeting — We built custom and lookalike audiences based on property interest, income levels, location, and buying behaviour
- Ad creatives — High-quality property visuals, video walkthroughs, and urgency-driven copy designed for maximum click-through
- Landing pages — Project-specific lead forms and landing pages to minimize drop-off and maximize conversion rate
- A/B testing — Continuously tested headlines, images, CTAs, and audience segments to find winning combinations
- Budget optimization — Shifted budget dynamically to the best-performing ad sets to reduce cost per lead over time
- Retargeting — Re-engaged warm audiences who had visited the website or interacted with previous ads
Through continuous optimization, we brought the average cost per lead down to just ₹48 — significantly below the real estate industry benchmark — while maintaining lead quality and volume.
The Numbers That Matter
Here's what Netco Realtors achieved through a combined social media and paid advertising strategy — implemented consistently over time.
Beyond the numbers — Netco Realtors now has a recognizable brand presence on social media, a consistent inbound lead flow, and a scalable paid advertising system that continues to generate inquiries month after month. Digital is now their primary and most reliable lead generation channel.
What This Case Study Proves
- Real estate businesses can generate high-quality leads at very low cost when campaigns are structured correctly and continuously optimized
- Social media content and paid advertising work best together — organic builds trust, paid builds pipeline
- Consistent, professional content is not optional in competitive markets — it directly impacts whether potential buyers reach out or move to a competitor
- A ₹48 cost per lead in the Gurgaon real estate market is achievable with the right targeting, creative, and optimization process
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